Atwood Tweets!

Click to see Atwood talk about Twitter

All kinds of people use Twitter. Teenagers flap their cyber lips about who they’re sharing their Skittles with (innuendo much?); digital marketers/bad writers futz to get the right message to their audience in under 140 characters; celebrities Tweet about things that don’t matter.

Then there’s 71-year-old author Margaret Atwood, who has taken to bringing a turnip to her interviews and has her own hashtag (#AttackAtwood) that her followers can use to get her attention.

It’s admirable that Atwood has embraced social media. When an author has to market her own book, it’s just another drawn-out process. But Twitter allows for a more personable approach, and Atwood, who’s currently updating her followers from Kyoto, uses the platform much to her advantage.

On the contrary, Jennifer McDonald wonders what Atwood’s Twitter fuss is all about.

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